Living Inside Out Brand Identity + Stationery + Website
Living Inside Out is a life-coaching service built on the idea of transformational growth. To capture that vitality, we created a brand identity that feels both grounded and energizing—rooted in dark teal and illuminated by a metallic copper highlight. This color pairing nods to teal’s stability and copper’s spark of change, mirroring LIO’s mission to help clients emerge renewed. From that foundation, we extended the style across a cohesive suite of stationery—a business card, letterhead, and more—each infused with the signature teal-and-copper palette. By keeping layouts clear and materials premium, we ensured every touchpoint felt intentional and professional, delivering consistency with soul. To bring the brand online, we designed and developed a responsive website that echoes the identity’s clarity and energy. The site’s clean layouts and warm color accents invite visitors to explore LIO’s offerings, while intuitive navigation makes requesting coaching sessions effortless. Everything was captured in a brand guide—covering logo usage, color specs, typography, stationery layouts, and digital standards—so Living Inside Out can confidently carry the brand forward.
Why it works
Emotionally resonant palette: Teal evokes calm confidence; copper brings a sense of warmth and transformation.
Unified brand narrative: The same visual language spans print, stationery, and web—making the brand feel unified and intentional.
