The Center for the Analysis of Postsecondary Readiness (CAPR) asked for a cohesive brand system that would energize their 2019 "Reimagining Developmental Education" conference in New York City. Our design anchored the theme across every touchpoint—making complex research feel clear, credible, and forward-looking. We began with a flexible logo and wordmark that echoed the conference’s mission. Coupled with a rich, confident color palette (deep plum, soft teal, neutral grey), these elements gave a consistent visual voice to banners, brochures, presentation decks, and social assets. The look was modern and authoritative—neither clinical nor overly decorative—which matched the tone of academic rigor and inclusive reform. Signage and environmental graphics were designed to guide attendees intuitively through the venue while reinforcing the theme. Pull‑up banners, directional signs, and lobby displays featured bold headlines and clean layouts to be both welcoming and professional. We layered in custom presentation templates structured for clarity, and social media graphics that extended the theme online—creating buzz in advance and echoing the live experience. Print materials (brochures, session flyers, sponsor postcards) carried the same typography and color system, building a strong and recognizable identity. Finally, we packaged the full system into a brand guide, ensuring CAPR and venue partners could replicate the look accurately—on site, online, in email, and in post-conference reporting. The result: a polished, unified conference brand that elevated the content and advanced CAPR’s role as a thought leader.
Why it works
Strategic consistency: One visual language across digital, print, and environmental touchpoints.
Clean & confident: Modern type, ample white space, and location-specific photography lent clarity.
Scalable toolkit: Logos, templates, and brand guidelines enabled easy handoff and future use.
