ARCC Network Brand Identity + Microsite + Data Visualizations
The ARCC Network, funded by the Institute of Education Sciences (IES), asked for a visual identity and digital home that would make research accessible and cohesive across its many initiatives. We crafted a brand that felt polished yet welcoming—perfectly aligned with its mission to inform policy and foster collaboration. We began with a clean, adaptable logo system and color palette built for clarity. Paired with refined typography, these elements were deployed across print assets, presentation decks, email campaigns, and social banners to ensure visual consistency. Next, we designed and developed a dedicated microsite to showcase the network's research and projects. Prioritizing user experience, we created an intuitive navigation structure—making it effortless to explore data dashboards, download reports, or watch webinar videos. Responsive layouts and layered information architecture ensure that every visitor, regardless of device, can quickly find what they need. A key feature was the integration of data visualization and infographics within the microsite—bringing dry statistics to life and reinforcing the content's credibility. We also designed email templates and presentation frameworks that aligned with the brand, enabling the ARCC team to communicate findings clearly and consistently across multiple channels. The full package was wrapped into a comprehensive style guide, empowering IES, Columbia University partners, and network researchers to maintain brand cohesion across digital and print touchpoints—including reports, webinars, and email blasts. The result is a cohesive, intelligent brand and microsite that elevates the ARCC Network’s research with clarity, consistency, and purpose.
Why it works
Unified presence: One visual system supported both in-depth research materials and broad public-facing content.
Intuitive navigation: Clean layouts and accessible structures guide users to key projects and dashboards.
Scalable assets: Logos, templates, infographics, and microsite components enable ongoing application across mediums.
